[the spark]
Name the Bias Before It Becomes You
Bad calls. Dumb deals. Broken marriages. Wrecked reputations. Munger saw the same patterns show up again and again, not just in others, but in himself.
In his Harvard talk, Munger laid out the mental traps that sink even the smartest people. Not to diagnose, but to defend. He gave names to the forces that distort decisions:
Reward Bias
Munger found that people actually bend reality to fit incentives. If someone is rewarded for a certain outcome, their judgment will tilt in that direction, even if they believe they’re being objective.
Social Proof
“Everybody’s doing it” is more persuasive than we admit. In moments of uncertainty or pressure, people default to imitation.
Availability Bias
The brain favors what’s easy to recall, not what’s most relevant. If something is vivid, recent, or emotionally charged, we overvalue it.
Inconsistency Avoidance
Once we say something, we stick to it, often irrationally. Munger compared the human mind to an egg: once a belief gets in, it locks the door behind it.
Stress Denial
Pain makes us lie to ourselves first. When a truth feels unbearable, the mind bends it until it’s livable. Munger called this “simple psychological denial.”
Each one of these tendencies is subtle on its own, but a lethal package when they stack.
Munger's goal in identifying them was clarity, not comfort. You can’t outthink your brain’s wiring, but you can watch it, learn, and adapt.
Start by calling it what it is.